"Who are the UAE creators we should know?" is one of the most common questions from brands entering Dubai and the UAE. It's a fair question, but a tough one to answer in a single line.
This list is our attempt at one. It's not a ranking of "the 10 biggest" - biggest is easy to Google and not always the most useful number when you're casting a launch. It's 10 UAE creators worth knowing if you're building a campaign across the categories that matter. Some have tens of millions of followers. Others sit in the mid-tier and convert harder per follower than the megas - which, for luxury, often matters more than reach.
A few notes before you scan:
- Audience size is approximate. Numbers move every week. Use the bands as orientation, not as gospel.
- Category placement is the dominant lane. Most of these creators cross categories. A beauty creator who also does fashion still gets one slot.
- This list is editorial. Think of it as a starting point for brands new to Dubai and the UAE, not a ranking.
- Each name links to their main platform so you can scan their recent content quickly.
- The list leans UAE-resident. Regional creators (Lebanon-based, Egypt-based) are excluded - we cover them separately when the brief calls for MENA-wide reach.
High jewellery and watches
Manaal Al Hammadi - @manaalalhammadi Emirati luxury-jewellery insider. Regional ambassador for Chaumet. Long-standing Fendi and Louboutin collaborations, known Bulgari Serpenti wearer. Smaller audience than the mega lifestyle names but reaches the high net worth buyers in Dubai who matter for high jewellery launches.
Fashion and editorial style
Karen Wazen - @karenwazen Lebanese-British, Dubai-based. The gold standard for luxury creator and entrepreneur in the region. Founder of Karen Wazen Eyewear (Dubai Mall flagship). Brand ambassador for Dior Beauty, Cartier, Breitling, Prada. Sits on the Fashion Trust Arabia board. If a luxury brand is doing a single hero placement in the UAE, this is the default short-list.
Diala Makki - @dialamakki Persian-Lebanese, Dubai-based. Dubai TV's primary luxury fashion presenter ("Mashaheer"). Long-standing personal collaborations with Dior, Cartier and Chanel. Editorial credibility above pure influencer tier - useful when a heritage brand wants a name that reads serious to a brand committee, not Instagram-only.
Nour Arida - @nouraridaofficial Lebanese-Emirati, Dubai-based. Front-row regular at Paris and Milan fashion weeks. Editorial polish, fashion-brand fluency and an audience that skews UAE premium. A strong call when a brand needs a creator who reads as native to the European luxury circuit and the Dubai luxury scene at the same time.
Need a shortlist matched to your brief? Tell us the category, country and outcome metric - we come back with names that fit, including ones not on this list. Send us a brief →
Beauty, fragrance and skincare premium
Huda Kattan - @hudabeauty (brand) / @huda (personal) Iraqi-American, Dubai-based. Founder of Huda Beauty (Dubai HQ). Forbes-listed among the most powerful beauty influencers globally. The reference for the regional prestige-beauty space - useful as a benchmark even when she's not on the brief.
Mona Kattan - @monakattan Iraqi-American, Dubai-based. CEO of Kayali Fragrances (Dubai HQ, global Sephora). 2026 CEW Visionary Award. The strongest Dubai-resident creator for fragrance and oud-prestige - relevant for La Prairie, Tom Ford, Dior Parfums and any luxury fragrance brand selling in Dubai.
Salama Mohamed - @salamamohamed Emirati, Dubai-based. Founder of skincare brand Peacefull (Sephora ME). Vitiligo advocate. The strongest Emirati national female voice in the premium beauty conversation - important when a brand needs local-Emirati authenticity rather than a pan-Arab expat profile.
Automotive and global lifestyle
Alex Hirschi (Supercar Blondie) - @supercarblondie Australian, Dubai-based. Global #1 automotive creator, headquartered in Dubai. Founder of SBX Cars auction platform. Bugatti, Ferrari, TAG Heuer partnerships on record. The marquee pick for any hypercar, luxury-watch or men's-prestige launch - and one of the few Dubai-based creators whose audience is genuinely global, not regional.
Lifestyle and Dubai social circuit
Taim AlFalasi - @taimalfalasi Emirati, Dubai-based. True Emirati national voice. Dior, Cartier, Louis Vuitton, Emirates Airlines and Dubai Tourism collaborations on record. Essential when a campaign needs local-Emirati legitimacy alongside expat creators - without her or someone like her in the casting, the brief reads as Western-only.
Lojain Omran - @lojain_omran Saudi national, Dubai-based (Dubai Bling cast member). In February 2025 she became the first Saudi woman named a Tiffany & Co. Friend of the House. A strong pick for any luxury brand that wants serious regional credibility paired with Dubai-resident reach.
How to actually use this list
Three things to keep in mind:
- Don't cast from the top. The biggest creator isn't always the best for the brief. Match the creator to what you're trying to achieve - for luxury launches, three mid-tier creators often beat one mega placement.
- Pair across lanes. Two fashion creators plus two beauty creators usually outperform four fashion creators. Variety in tone and audience compounds.
- Check who their audience actually is. A Dubai-based creator with 70% Egyptian audience won't sell to DIFC buyers. For luxury, audience makeup matters more than follower count.
For what creators in each tier actually cost in Dubai and the UAE, see our 2026 pricing guide. For the wider landscape, see our UAE luxury creator essay.
If you want a shortlist matched to your brief, send us one. We come back with names that fit your category and outcome. We work with a Top 10K+ creators database, a multilingual team in Munich, Barcelona and São Paulo (English, Portuguese, German, Spanish), and on-the-ground partners across Dubai and the UAE.
- Marta, Regional Manager, UAE